Welcome to Nice Knob, Bro
Made for the Driver’s Seat.

At Nice Knob, Bro, we believe the driver’s seat is more than just where you sit—it’s where you take control. And we’re here to make sure your shift knob reflects that.

Born from a love of all things fast, loud, and unapologetically different, our mission is simple: create killer shift knobs that combine craftsmanship, creativity, and a whole lot of personality. No cookie-cutter designs. No cutting corners. Just American-made quality with a bold edge.

The company was founded by Matt, a former engineer from Milwaukee, WI, who got tired of solving problems for stuff he didn’t care about. So he walked away from the corporate world and started building something real—something fun. What began as a garage project turned into a passion-fueled business, powered by a growing community of drivers who wanted more from the parts they touch every time they hit the road.

From hand-painted characters to eye-popping resin pours and custom builds that break the mold, each shift knob we make is designed to turn heads and spark conversation. We obsess over the details—because when you're behind the wheel, everything should feel right.

This isn’t just about looks. It’s about feel. Fit. Flow.
A great shift knob doesn’t just sit there—it belongs in your hand.

Nice Knob, Bro.
Crafted with pride. Driven with purpose.
Made for the Driver’s Seat.