About Us

Welcome to Nice Knob, Bro
Where quality meets creativity, and every shift tells a story.

At Nice Knob, Bro, we believe American-made products should stand for craftsmanship, individuality, and pride. As car enthusiasts ourselves, we noticed a gap in the car community—a lack of truly unique, statement-making stick shift knobs. Our mission is to fill that void with bold designs that combine artistry, performance, and personality.

The company was founded by Matt, a former engineer from Milwaukee, WI, who spent years solving problems for products he didn’t feel connected to. Frustrated and unfulfilled, Matt decided to turn his engineering expertise into something he was passionate about—creating one-of-a-kind shift knobs that inspire joy and elevate the driving experience. Initially a passion project, Nice Knob, Bro transformed into a thriving business as more enthusiasts embraced the artistry and quality we bring to every design.

At Nice Knob, Bro, we pride ourselves on being pioneers in the world of stick shift knobs. From hand-painted miniatures to vibrant, colorful designs encased in crystal-clear resin, we push the boundaries of what a shift knob can be. Each piece is crafted with care, attention to detail, and a commitment to quality.

We do it all for you—the drivers who value every aspect of their ride. Our goal is to give you a shift knob that isn’t just functional, but an expression of who you are. Bold, unique, and made to perform, our knobs are designed to turn every shift into a statement.